Best Betting Sites UK 2026: New & Top-Rated Bookmakers

Because Dragon Bet doesn’t supply users with ongoing free bet offers, securing the Welcome Bonus is key. The free bet can be used on any sports market except each-way and virtual sports, and expires after five days. The only sports bonus found at Mr Vegas Sports is boosted odds.

This is where, if your player goalscorer or shots-on-target bet gets subbed off, the bet rolls over to the substitute. The free bets can only go on Bet Builders, accas or multiples, so anyone who mainly backs singles gets less out of it. If you want to watch the racing you bet on, pick a bookmaker with a streaming service. There is no live streaming on any sport, and the apps are among the lowest rated on this list at 2.4/5 on iOS and 2.6/5 on Android.

• ✖ Futures pricing trails BetMGM on several conference and title markets✖ Rewards program lacks the lifestyle perks Caesars offers
• Like BetMGM, the brand is run by a stalwart of domestic gambling, BetVictor.
• Matchbook is a betting exchange, so you bet against other customers rather than a bookmaker.
• When it comes to placing live bets on tennis, we will always go to Betfred, as there are reliable and updated odds alongside plenty of tennis promotions to benefit from.
• Whether you’re into mainstream sports like football, basketball, and tennis, or niche sports, the breadth of coverage can significantly impact your enjoyment.

Racing betting guides

It also brings a standout welcome offer with that well-known Uber Eats bonus on top. Where Virgin Bet falls short is in market depth when compared to the biggest bookmakers, and live streaming options are more limited than we would like. Football and horse racing are particularly well served, and the mobile app reflects Virgin’s eye for design — it is quick and easy to navigate. With that in mind, we think Bet442, a more traditional bookie with a solid range of conventional sports markets, would make for an ideal alternative.

There are a grand total of 38 sports available on their platform, which is incredibly impressive compared to the average betting site. Punters can either add or take away places when pre-match betting, which will affect the odds of your bet. The main betting market is of course the outright winner of the tournament, and Bet365 has competitive odds which are unmatched. Additionally, there is an exclusive bet builder promotions, where if you place a bet on multiples worth over £10 more than 4 out of 7 days in a week, you can receive free bets! Horse racing, of course, so it makes sense that BOYLE Sports would be our number one choice for betting on the races.

With your account created, the next step in the process is to deposit uk betting sites some money to use for live betting. Once you have chosen a live betting site, it is time to create your account so you can begin making bets live. We would also suggest considering signing up for more than one live sports betting site.

Coral odds, markets and promotions

The comparison table below sets out the standout features across our top 10 new betting sites, including live streaming and the best existing customer offers. Our team has used each bookmaker here to test its app, offers and betting markets, and ranked them on that basis. The best UK betting sites regularly run offers for existing customers. I noticed that Betrino doesn’t run any dedicated in-play promotions, so if you enjoy betting live, you’ll miss out on the extras that many bigger bookmakers offer.

The app is rated 4.7 from around 200,000 UK App Store ratings, and cash out is available on win-only bets. They can go on any sports market except virtuals, so a win or each-way bet on a runner counts, and they expire after seven days. Register with Promo Code S30 instead, deposit £10 or more and place a £10 single at evens or bigger, and three £10 free bets follow once it settles.